Human Resource Management A Report

Question: Directing a basic investigation on close to home initiative characteristics and properties? Answer: Official Summary: This report targets directing a basic investigation on close to home authority characteristics and qualities. It features on close to home authority qualities I have, that should be drilled, swot investigation on close to home characteristics, lastly gives an individual administration plan that accentuates upon the aptitudes and skills that I have to obtain. Mindfulness intends to know oneself altogether, knowing self-qualities and shortcomings, convictions and inclinations. It gives a total thought regarding oneself and this would empower one to thoroughly analyze individual characteristics with the most proper initiative traits and measures. I have been in the post of a director now since years, at first being a first line supervisor in an enormous nearby definitive Social Care office for Children. As of late, I was a Service Manager for CSC in large country authority. Inferable from this, I have very of understanding of driving just as overseeing groups of group pioneers or social laborers. Before setting out upon the Post graduate Diploma in administration and the board, authority was never that a significant subject. Different speculations of authority and the board are existent that depict various ideas of the theme. Because of the expanding intricacy of the encompassing industry condition, the two ideas of authority and the executives has been utilized reciprocally. Probably the most favored authority abilities Presentation: This report targets directing a basic investigation on close to home initiative qualities and traits. It features on close to home authority traits I have, that should be polished, swot investigation on close to home properties, lastly gives an individual administration plan that underlines upon the abilities and capabilities that I have to secure. It is a typical wonder that a pioneer needs to have viable abilities and capabilities so as to be fruitful as a pioneer. The report improves my own administration characteristics and furthermore signifies the territories where I need as a powerful pioneer (Aas et al., 2008). Key Leadership Attributes Reflection: Initiative is the capacity to lead others in a way that the adherents would be satisfied to follow the pioneer. This capacity of driving others successfully relies upon various aptitudes. These aptitudes are searched out by pioneers in the wake of surveying and examining individual abilities and capabilities of colleagues. The jobs of authority are available all over the place and not simply in workplaces. These abilities might be applied to any circumstance where one needs to embrace the lead in each conceivable setting. Pioneer The extremely introductory advance to distinguish individual administration trait of a real head is by methods for mindfulness. Mindfulness intends to know oneself completely, knowing self qualities and shortcomings, convictions and inclinations. It gives a total thought regarding oneself and this would empower one to investigate individual characteristics with the most fitting administration properties and principles. Other than mindfulness, it is essential to accumulate data about oneself from own family, companions, partners, and each one of those around. To empower my family, companions and associates to see me and reflect likewise, I have arranged surveys for them to direct meeting alongside bunch center and character tests. Administration Attributes: according to explores there are some authority characteristics that are generally liked and acknowledged in the current business condition. These characteristics are intended to empower a person to lead gathering of hierarchical individuals in the best way towards the correct heading. The properties are portrayed in the accompanying figure (Bardes, Shelley and Schmidt, 2002). Source: (Belasen and Frank, 2008) For basic examination of individual authority characteristics, it is significant that I feature upon individual attributes being the specific calling. I have been in the post of an administrator now since years, at first being a first line supervisor in a huge nearby legitimate Social Care division for Children. As of late, I was a Service Manager for CSC in large rustic power. Attributable to this, I have very of understanding of driving just as overseeing groups of group pioneers or social specialists. Before leaving upon the Post graduate Diploma in authority and the board, initiative was never that a significant subject (Borodako, 2012). My own act of overseeing or driving gatherings has been founded on close to home understanding of being dealt with, own perception of different pioneers and chiefs, own impulses about what works and what not tied in with driving and overseeing. With the advancement of my own initiative experience, I have been accentuating more on the quality just as consistency of my administration capacities. I have consistently been excited about understanding the initiative ideas adequately with the goal that I may enhance my own exhibitions, exhibitions of my groups, and lead to by and large development and accomplishments. A pioneer is answerable for embracing the most proper authority approaches relying upon the need of the circumstances (Boyce, Zaccaro and Wisecarver, 2010). As a group head, I am dependable to relegate assignments to singular individuals and dependent on their presentation I have to either give reward them or punish them. It has been my insight that a pioneer may confer best vision to the supporters by persuading them what is fundamental and what isn't. It has been an encounter that administration isn't really conceivable without positive followership (Chiu, 2010). Different hypotheses of initiative and the board are existent that depict various ideas of the subject. Because of the expanding multifaceted nature of the encompassing industry condition, the two ideas of initiative and the executives have been utilized conversely. Be that as it may, key contrasts exist in the midst of the two (Detrick, 2013). Mindfulness Leadership Success: The expertise of mindfulness is critical and generally important in setting to raising execution. As a pioneer I practice reluctance and acknowledging what I am acceptable at and putting forth attempts to push my own adequacy bar continually. It has been an individual encounter that hierarchical supervisors have expanded degree of mindfulness and are powerful in their behaviors as well as exceeds expectations in separate fields (Dr.K.ALAGAR, 2012). I have acknowledged with time that when it concerns compelling administration, it is essential to raise individual authority adequacy and comprehend individual possibilities by perceiving own qualities and shortcomings. This would empower me as a pioneer to construct limit and realize individual enhancements. Enthusiasm Powerful pioneers not just have energy to direct and finish work yet in addition share the enthusiasm with his colleagues or partners to persuade them to be increasingly gainful. According to different sources, I have the energy to attempt any duty that I feel it is inside my capacities. The energy drives me to achieve work and furthermore persuade different individuals to take on obligations doled out to them. Correspondence As a pioneer I comprehend the need to discuss viably with every related partner, colleagues, customers and representatives. I ensure that there is a consistent data stream to both low and high authoritative levels (Frimpon, 2012). Believability To basically dissect my own initiative characteristics, I have to improve this quality since already I received each and every obligation. Truth be told, I dreaded assigning obligations since the believability factor needed. Notwithstanding, basic investigation mirror that the believability is a significant essential for a pioneer. Since this aptitude needed me somewhat, I have to construct that believability factor. Client Centric It isn't just essential to offer significance to the workers and staffs, yet it is important to organize customers and clients. In spite of the fact that I center around rehearsing successful initiative abilities with the colleagues, I neglect to accomplish the drawn out goal of concentrating on customers. Already I underscored distinctly on my colleagues and authoritative advantages. Nonetheless, by and by I target centering long haul clients (Ganann et al., 2010). Drive It is progressively significant for a pioneer to know all strategies of creating and keeping up followership and guide them the positive way to acknowledge achievements of objectives. At the point when I rehearsed initiative, I attempted my best to adhere to my own qualities and urge my individuals to beat despite seemingly insurmountable opposition. A potential drive is significant for a pioneer to take upon expanded duties to help association in moving advances despite seemingly insurmountable opposition (Haberfeld, 2006). Motivation A pioneer is liable for spurring others to lead hierarchical tasks effectively. Some significant angles that impacted me all through are bona fide authority, followership, and morals in initiative. I have learnt it obviously that a pioneer who has all the characteristics can unquestionably achieve huge changes inside the association that would be sure and helpful for all the related individuals (Hall, 2013). Individual Effectiveness It has been an individual encounter that solid and powerful authority shapes the foundation of any business. The idea makes decided vision, impetus to create singular qualities and bolster procedures for moving the business firm forward. Nonetheless, administration might be a tricky property, and dynamic pioneers go about as the best test for firms in the current day Group Building Inspiring representatives to achieve more undertaking instead of contending with one another, may bring about expanded profitability just as confidence. Preferring a helpful air just as critical thinking in gathering may guarantee every single departmental part to achieve errands on time with no close to home clashes (Hazarika, 2009). As a pioneer, I ensure that I request contributions from colleagues about depar

School bullying Essay Example | Topics and Well Written Essays - 1250 words

School tormenting - Essay Example It is broadly recognized by understudies, guardians and teachers that harassing in schools is an essential worry since it can sabotage the scholarly atmosphere (Whitted and Dupper 2005, p. 167). An across the country study led in the US shows that at any rate 29.9% of US understudies in grades 6-10 are engaged with some level of tormenting School mediation frameworks commonly include increasing the familiarity with instructors, guardians and kids, distributing hostile to harassing strategies and guaranteeing that harasser is introduced as a genuine issue and as such fused into the school’s educational program (Woods and Wolke 2003, p. 382). All signs are in this way that harassing in schools is a major issue and the expert advisor has a task to carry out in reacting to the issue of tormenting. The expert counselor’s job is most appropriate to tending to the basic reasons for harassing. Smith and Schneider (2004) present a helpful profile of the two casualties and aggres sors associated with harassing. These profiles are helpful direction for the expert advisor in tending to the basic factors that add to tormenting. As per Smith and Schneider (2004) the attacker is ordinarily associated with substance misuse, has a poor scholarly presentation, has a should be predominant and isn't sympathetic to casualties. Tormenting can likewise be a methods for accomplishing or hoisting the aggressor’s â€Å"social status and access to esteemed resources† (Smith and Schneider 2004, p. 547). ... operation a comprehension of themselves, the rights and needs of others† and how to manage clashes (Standards for School Counseling Programs in Virginia Public Schools, n.d.). The Standards for Personal/Social Development directing are decided to forestall bulling and different types of against social conduct. These norms require a proactive and precaution way to deal with guiding that are by configuration expected to address the basic issues and are steady with the profiles planned by Smith and Schneider (2004). For example the Standards for Personal/Social Development advising give a bit by bit approach which drives the instructor through the child’s social advancement starting with K-3 and completion with Grades 9-12. At the K-3 level, the advocate ought to guarantee that the understudy creates regard for himself as well as other people and increases a comprehension of solidarity and network with individual understudies. The accentuation is on participation and compas sion (Standards for School Counseling Programs in Virginia Public Schools, n.d.). These guidelines are clearly intended to address the fundamental issues that add to the aggressor’s conduct. EP7 if the K-3 Counseling Standards for Personal/Social advancement focuses on the casualty by managing instructors to enable the understudy to figure out how to recognize and look for assets in the school and the more extensive network (Standards for School Counseling Programs in Virginia Public Schools, n.d.). As the understudy climbs in school the advising program norms for Personal/Social advancement require a proactive and deterrent methodology comparative with peer impacts and proceeded with accentuation on confidence and regard for other people. The understudies are additionally directed on the perils of substance misuse. The two aggressors and casualties ought to be directed on making

Top Commentators Award For July 2011

Top Commentators Award For July 2011 Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Top Commentators Award For July 2011Updated On 05/04/2017Author : Pradeep KumarTopic : EditorialShort URL : http://hbb.me/2oz6RFx CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogPeople appreciate HBB mainly for two reasons, its content and its community. Sponsors, guest authors and new readers, they are impressed with your performance. Thanks for making this atmosphere clean, and appreciating the top commentators every month is my pleasure.The Top Commentators of July are Hassam Ahmad Awan and Sidhant. They were leading the top commentators position followed by Kavya Hari, it was a good race. ?? Congrats for them, and I would like to thank other participants as well. ??My best wishes and congratulations to them and for all who participated eagerly. Kudos.Send your 125*125 banner asap (if you havent) to this email id : pradeep [at] hellboundbloggers [dot] comMUST READ : 1. Brand Your Comments To Drive Traffic To Your Blog2. HellBound Bloggers Comments Policy3. Ad Slots For Top CommentatorsIf you are going to participate in this months contest, then you can subscribe to HellBound Bloggers to get the articles as soon as possible.CHECK THIS : Ways For Respecting Your Beloved CommentatorsWhy dont you participate right now by commenting here? ??READWorld IPv6 Day [June 8th 2011]

The Top 40 Russian Surnames and Meanings

Russian surnames have many origins, including occupation, fathers first name, personal nickname or family nickname, geographical location, and even personal surnames given to seminary students based on their good or bad qualities. The following list includes the 40 most popular contemporary Russian surnames, their meanings, and variations. Surname in English Meaning Details and Variations Ivanov son of Ivan female: Ivanova Smirnov from - peaceful, quiet, calm female: Smirnova Petrov son of Pyotr female: Petrova Sidorov son of Sidor female: Sidorova Kuznetsov from - blacksmith female: Kuznetsova Popov from - priest female: Popova Vassiliev son of Vassily female: Vassilieva. Can also be spelled as Vasiliev / Vasilieva Sokolov from - falcon, hawk female: Sokolova Mikhailov son of Mikhail female: Mikhailova Novikov from - old Russian for newcomer from the secular (mirskoe) name/nickname Novik, which comes from the word new Fyodorov son of Fyodor female: Fyodorova Morozov from - frost Female: Morozova Volkov from - wolf female: Volkova Alekseev son of Alexei female: Alekseeva Lebedev from - swan female: Levedeva Semyonov son of Semyon female: Semyonova Yegorov son of Yegor female: Yegorova Pavlov son of Pavel female: Pavlova Kozlov from - goat female: Kozlova Stepanov son of Stepan female: Stepanova Nikolaev son of Nikolai female: Nikolaeva. Can also be spelled as Nikolayev / Nikolayeva Orlov from - eagle female: Orlova Andreev son of Andrei female: Andreeva. Can also be spelled as Andreyev / Andreyeva Makarov son of Makary female: Makarova Nikitin son of Nikita female: Nikitina Zakharov son of Zakhar / Zakhary female: Zakharova Solovyov from - nightingale female: Solovyova Zaitsev from - hare female: Zaitseva Golubev from - dove, pigeon female: Golubeva Vinogradov from - grapes female: Vinogradova Belyaev from female: Belyaeva. Originates from the secular name or nickname that meant white Tarasov son of Taras female: Tarasova Belov from or female: Belova. Originates from the secular name or nickname that meant white Komarov from - gnat, mosquito female: Komarova Kiselyov from - kissel female: Kiselyova. Originates from the name of a Russian traditional fruit drink similar to mors with the addition of starch or arrowroot Kovalyov female: Kovalyova Ilyin son of Ilya female: Ilyina Gusev from - goose female: Guseva Titov son of Tit female: Titova Kuzmin son of Kuzma female: Kuzmina The Most Popular Russian Surnames and Their Origins Ivanov (ИÐ ²Ã °Ã ½Ã ¾Ã ²)  remains one of the most popular last names in Russia. This surname comes from the first name Ivan, which was for centuries a very common name, especially among the peasant class. There are almost 100,000 Ivanovs just in Moscow, despite the fact that the majority of Ivanovs live in Russian regions. Russians often use the expression ИÐ ²Ã °Ã ½Ã ¾Ã ², ПÐ µÃ'‚Ã'€Ð ¾Ã ², Ð ¡Ã ¸Ã ´Ã ¾Ã'€Ð ¾Ã ² (Ivanov, Petrov, Sidorov) when talking about the average Russian. Ivan Ivanych Ivanov is equivalent to the English John Smith. While the surname Ivanov came from a first name, another popular Russian surname,  Smirnov, originated from a nickname that means the quiet one (Ã' Ã ¼Ã ¸Ã'€Ð ½Ã'‹Ð ¹). It is thought to have appeared in peasant families that had many children and considered having a child who  was quiet and calm to be a blessing. The surname Smirnov is typical for the Northern Volga region (Povolzhye) and the central parts of Russia (Kostromskaya Oblast, Ivanovskaya Oblast, and Yaroslavskaya Oblast). It is the 9th most popular name in the world, with over 2.5 million people called Smirnov. Changes in Russian Surnames Over the Centuries Russian surnames appeared  at different times in different classes of Russian society. For example, citizens of the  Novgorod Republic,  or the  Novgorodian Rus, already had surnames in the 13th century, while many peasants, especially those who lived in less central parts of Russia, did not receive official records of their surnames until the 1930s. The first Russian surnames were Slavic pagan names that described the persons character or a particular trait, and, less often, occupation. These appeared long before the first official surnames were recorded, and continued to be used alongside Christian names for many centuries. While some of them were nicknames bestowed on a person during their life, others were names that newborn babies were given as an intention for the kind of character or life they would have, or to describe the conditions surrounding the babys birth, such as particularly cold weather. For example, Nekras -  Ã Ã µÃ ºÃ'€Ð °Ã'  (nyeKRAS) - was often a name given in the hope that the child would be beautiful. Ð Ã µÃ ºÃ'€Ð °Ã'  means not beautiful, and the opposite meaning of the name was meant to ward off bad spirits and guarantee the realization of the parents intention for their child. These names eventually transformed into surnames, creating such names as, in this example, Ð Ã µÃ ºÃ'€Ð °Ã' Ã ¾Ã ² (nyeKRAsuff).

Lab Report on Photosynthesis Essay - 1251 Words

Lab Report: Understanding Photosynthesis Gen Biology Lab Abstract: This lab was called photosynthesis: understanding photosynthesis. It is a highly complex process that needs to be broken down in many steps to understand how it works. This lab covers the big components in photosynthesis including carbon dioxide intake, light consumption, and varying pigmentation. Introduction: Photosynthesis is a huge concept to learn and understand in the field of biology. Plants have their own special way of using the ATP they produce. Photosynthesis is a process where plants harness the sunlight they receive and they produce carbohydrates, as well as oxygen for living things and other plants. Now the sunlight ultimately powers the process of†¦show more content†¦First we obtained a leaf from our instructor. Then we sketched the leaf and labeled the blade and petiole. The following procedure dealt with a chromatogram. The materials needed are: a pencil, safety goggles, scissors, chromatography paper strip, capillary tube, spinach plant pigment extract, test tube, cork stopper, graduated cylinder, chromatography solvent (alternative isopropyl alcohol), metric ruler, stopwatch or clock with a secondhand, hook/fashioned paperclip, paper towels, test tube rack, and mortar and pestle. First we obtained a strip of chromatography paper and cut it so it would fit insid e a test tube (with it barely touching the bottom of the tube). Also, when touching the strip, touch the sides only. Then we attached (firmly) the top of the strip to a hook (or fashioned paperclip at bottom of the cork stopper). Make sure it fits in the test tube. Next we used the pencil to draw a faint line across the strip two centimeters from the bottom tip of the strip. We placed the cork and strip in place, and we put a mark on the test tube one centimeter below the top of the stopper. The next step was to place the strip of chromatography paper on a paper towel. Then dip a capillary tube into the plant pigment extract (spinach pigment extract) provided by the teacher. The tube will fill on its own. We applied the extract to the pencil line on the paper, blew the strip dry, and repeated it three to four times until the line on the paper is a darkShow MoreRelatedLab Report On Photosynthesis1364 Words   |  6 PagesPurpose The purpose of this lab is to observe the effect of white, green, and dark light on a photosynthetic plant using a volumeter and followed by the calculation of the net oxygen production using different wavelengths color of white and green light, and also the calculation of oxygen consumption under a dark environment, and finally the calculation of the gross oxygen production. Introduction Photosynthesis is the process in which plants consumed inorganic materials like solar light, carbonRead MorePhotosynthesis Lab Report1256 Words   |  6 Pages Introduction - Background - Photosynthesis is a series of steps used by plants to create energy. Solar energy is converted to carbohydrate sugars which are used for metabolism later on. A simple way of explaining this is that the sun s energy is used to make chemical energy. Fig.1 (Royal Society of Chemistry, 2004) Question - Does the intensity of the light source affect the rate of photosynthesis? Hypothesis - If the wattage increases, the average time to float will decrease. Prediction - TheRead MorePhotosynthesis Lab Report1392 Words   |  6 Pagesuse a process called photosynthesis to covert energy from the sun into energy they can use for their activities. The plant’s chloroplasts, along with water, carbon dioxide, and light are the essential elements required for photosynthesis to take place. The â€Å"photo† part of photosynthesis is in reference to the fact that the process requires light. The simplest form of the photosynthesis equation is: H2O + CO2 ----light---- (CH2O)N + O2 As shown in the equation, photosynthesis produces carbohydratesRead MorePhotosynthesis Lab Report866 Words   |  4 Pages Photosynthesis Lab 8 Section 022 Kaileen Savage Tanushree Majumber Introduction â€Å"Photosynthesis is a biochemical process for building carbohydrates using energy from sunlight and carbon dioxide taken from the air†, (Morris, J. (2016) Biology How Life Works. New York, NY.). It is a system that uses plants and specific algae to synthesize molecules from both water and carbon dioxide. The oxygen we breathe and the food we eat is fueled by photosynthesis because it is anRead MoreLab Report On Photosynthesis1168 Words   |  5 PagesPhotosynthesis is a vital process that autotrophs use to transfer light energy into chemical energy. Photosynthesis ultimately produces O2 and glucose. It, like many other biological processes, can be affected by environmental variables. The variable that we altered in the following experiment are intensity, light wavelengths, and pigment types. In order to do this, we conducted three experiments. In the first experiment, we examined the effect of light intensity by placing vials with chloroplastsRead MorePhotosynthesis lab r eport1791 Words   |  8 PagesAbstract Photosynthesis is a food making process for algae and plants. The photosynthesis process rate varies from different wavelengths and intensities of light. This lab will evaluate the optimal wavelengths and degrees of intensity during photosynthesis when chloroplast is exposed to light. The mixtures of DCPIP with water, PO4 buffer, and chloroplast will be prepared in a number of cuvettes. The cuvettes were tested individually at different wavelengths and intensities to find the optimal rateRead MoreLab Report : The Photosynthesis1316 Words   |  6 PagesSummary: The photosynthesis lab is comprised of three short experiments. These experiments showed how to understand and apply the absorbance spectrum and which colors and wavelengths correspond to visible light. In order to fully understand this absorbance spectrum and how to apply it, we initially prepared a substance comprised of acetone, a large spinach leaf and petroleum ether and measured its absorbance in the spectrophotometer. This showed us what wavelengths corresponded to the most absorptionRead MorePhotosynthesis Lab Report1828 Words   |  8 Pagesresults obtained from Col-0 and Cvi-0 ecotypes concur with previous observations by Woodward Lake (2008). In their study, the authors noted that the rate of photosynthesis in most crop varieties grown in temperate habitats, increases at 75-85%. Woodward Lake (2008) also posited that the effects of low VPD on the rate of photosynthesis vary depending on environmental changes. In their experiment, Woodward Lake (2008) also confirmed th at 90% RH leads to reduction in stomatal aperture and subsequentlyRead MoreIB Bio lab report on photosynthesis1509 Words   |  7 PagesThe effect of different coloured lights on the rate of Photosynthesis Objective: To find out which colour of light provides the best consequences for the production of oxygen/ the rate of photosynthesis Background: In photosynthesis, there are two main parts, including light dependent and light-independent reactions. Plants use the energy from light for producing sugar, which is being converted into ATP by cellular respiration. They also are the only organisms that produce oxygen along with glucoseRead MoreEssay about photosynthesis lab report653 Words   |  3 Pagesï » ¿Photosynthesis Lab Report Purpose: To research the effect of different wavelengths (colors) of light on plant growth during photosynthesis. Background Information: Photosynthesis is the process by which sunlight is captured by chloroplasts within plant cells and turned into energy. This energy is used to help the plant grow roots, leaves, flowers and fruit. Energy is required by living things

Persuasive Essay Free Tuition - 989 Words

Dorri Raquib 222061 2/27/17 Persuasive Essay rough draft Free Tuition College is a very rewarding life choice for many people in the United States. It allows young adults to transition into adulthood with essential skills and knowledge to prosper in the work force. Giving the equal opportunity of secondary education to all Americans would be the most ideal situation. There would be an obvious increase of people educated adequately to make informed political, economical, and social decisions in our country. However, making college tuition completely free of cost is not a feasible strategy. Reasons that this plan is flawed is : Large increase of interest in students in applying to colleges, the value of a college degree would decrease,†¦show more content†¦Trade Schools also explains that due to a much larger population the schools will have more cutbacks and decreased access to some programs (Trade Schools 2017). As said by the author of the Trade Schools article, if free tuition came into effect, schoo ls would have to make cuts in programs and classes. There would be such a massive increase in the number of students attending a college because free college is appealing. Due to the increasing numbers, schools would have to hire more professors and more staff in general the match the population of students. Since the college would be forced to hire more staff, the college administration would be more inclined to hire less qualified instructors to do the job for less pay. Some might say that students won t have an increased motivation to apply to a college with free tuition because scholarships allow for the same opportunity now. Since students that attend college with easily attainable scholarships, the majority of those students aren t expecting to pay tuition anyways. Basically saying that scholarships have the same effect on student s motivation to apply to college as free tuition. Even though scholarships do create lots of opportunities for many of those who cannot pay thousand s of dollars for tuition, at the same time, scholarships are limited. Not everyone is selected for every scholarship. Students will find it easier to apply to a school that they do not have to pay for rather than applyingShow MoreRelatedThe Community College Model Works Just Fine1361 Words   |  6 PagesIn February of 2015, Citizens Voice published an essay written by Dr. Michael MacDowell, in which he gave his opinion on Barack Obama’s recent proposal to make the first two years of community college free of charge. Dr. Michael A. MacDowell, retired president of Misericordia University and a writer for Citizen’s Voice, disagrees with Obama’s plan and makes this clear in his article s title, â€Å"The Community College Model Works Just Fine.† MacDowell’s biggest arguments is that the community collegeRead MorePersuasive Essay Topics1228 Words   |  5 Pages101 Persuasive Essay Topics By: Mr. Morton Whether you are a student in need of a persuasive essay topic, or a teacher looking to assign a persuasive essay, this list of 101 persuasive essay topics should be a great resource. I taxed my brain to create this huge list of persuasive essay topics relevant to todays society, but I believe I am happy with the results. I appreciate any and all comments or feedback. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24Read MoreIn The Short Essay, â€Å"Is Forgiving Student Loan Debt A Good807 Words   |  4 Pages In the short essay, â€Å"Is Forgiving Student Loan Debt a Good Idea?† by Kaya Webley, she illustrates through validations that student debt is a problem, but Applebaum’s proposal brings about political and economic problems. One of her validations is that most people can afford their student loans. She also states that only a small handful of graduates leave school with an unbearable student debt. Webley touches upon programs that are already in place to help pay off college debt. Another one of herRead MoreShould College Be Free?1916 Words   |  8 Pagesthe cost of the tuition. My parents dropped out of college after one year because they didn’t put the work in to get scholarships, and tuition was too much. 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Ideas, Proper English Grammar?1610 Words   |  7 Pagesschools turned in our documents reflecting our command of the English language. Each student should be graded according to his work no matter what country they came from. When I turn in my work, I’m letting the teacher know that I am turning in a grammar free document. It is up to the instructor to verify my claim and grade accordingly. The UoPeople website requires students for proof of English proficiency (UoPeople, 2016). 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But as a college student myself I can tell you a scholarship does not cover all the expenses of college. College sports is big businessRead MoreThe Effects Of Facebook On Family Gathering1932 Words   |  8 PagesMock Genre Essay #3 Facebook post: Family Gathering Had a great time at the welcome home party for my uncle Billy who just returned back from California for the first time since he left. It was only 6 months but for a family that’s as close as mine it an extremely long time. It was a great welcome home party and everyone had a good time not just my uncle. Reflection The Facebook genre is very casual and informal. It can cover almost anything but mainly is focused on things that happen over theRead MorePerforming In Pornographic Films And the Risks Involved1827 Words   |  8 Pagesdrivers, owners, office workers, etc.)†(Lubben). Wians theory as to why young female performers get involved is that they are uneducated 18-21 years old having who go from fast food jobs to making tens of thousands of dollars a month with a ton of free time and no supervision(lubban). Most common it appears that women have breast implants to help enhance their marketability in porn. This logically then would extend to why it is popular practice outside of the industry to have implants, because

Consumer decision of making across modern - MyAssignmenthelp.com

Question: Discuss about the Consumer decision of making across modern. Answer: Introduction This report will discuss about the consumer decision-making process of Sony. In addition, the primary and secondary target market of Sony will be determined and analyzed in terms of different segmentation aspects. The current perception of the consumers around the world regarding the products of Sony will also be discussed along with discussing the effectiveness of their advertisement on the perception of the consumers. In accordance to the identified factors, recommendations will be provided in order to have effective and ideal marketing mix of Sony. Company profile In the current business scenario, there are only a few business organizations, which are having huge brand presence and value across the world along with having a positive brand preference among the consumers. Among those certain brands, Sony is one of the leading one, which is having diversified product portfolio and have their market presence around the world. Sony was founded in Japan by Masaru Ibuka and Akio Morita in 7th May 1946 (Sony.net 2018). Sony is having their presence in different business sectors ranging from electronics, gaming consoles to entertainment including producing movies and music. They also have the leadership status in the market of semiconductor. Sony is having the presence in the financial and banking sector also. as of 2017, Sony is ranked at 105th in the Fortune Global 500 list of companies. Thus, Sony is one of the largest and profitable business corporations in the world. Product portfolio Among all the sectors earlier discussed, Sony is mostly popular in the electronics business having mobile devices, music devices, televisions and camera in their product portfolio. Sony is one of frontrunners in introducing advanced and innovative products in the market. They are known for the introduction of Walkman, which initiated the idea of portable music players in the market (Du Gay et al. 2013). Moreover, their camera is also well known and popular around the world. The mobile devices of Sony also went through different innovations in terms design, sound and camera. They first introduced the concept of swivel mobile phone in the market. However, with time, their entire product range went through modifications in terms of different aspects such as mobile devices of Sony were previously powered by Symbian and now they are powered by Android. Their televisions are previously having picture tube and now they are having LED panels. Marketing trend The product life cycle for Sony is varied and diverse due to their huge variety in product portfolio. They have introduced products in different sectors in different time period. Thus, some of their new products are in the growth stage and some of them are in the maturity stage. For instance, the life cycle of their walkman series is in the decline stage along with their televisions with picture tubes. On the other hand, the latest mobile devices introduced by Sony under the Experia range are in the growth stage. The LED panel televisions and music systems of Sony are in the maturity stage due to the reason that, Sony is having maximum market penetration in the market of music system. In the recent times, the competition for Sony is rapidly increasing in the electronics sector mainly from the rise of the cheap Chinese competitors. Moreover, other established players such as Apple and Samsung are also proving threat to Sony by introducing more updated products in the market. In terms of the mobile device market, Sony is facing losses and are trailing behind the major competitors. Figure: 1 Market share of Sony mobile Source: (Android Authority 2018) The above figure shows that Sony is trailing behind established players such as Apple and Samsung along with the Chinese brands. Thus, in this case, the effective determination of the requirement of the market along with the up gradation of the innovative features in their mobile devices is important. Figure: 2 Sales of Sony from their different business sectors Source: (Statista 2018) the above data shows that, Sony is fetching maximum revenue from their gaming and networking business followed by their financial sectors. The electronics business of them is rapidly decreasing in terms of generating revenue. Thus, it is important for them to identify the key barriers in their electronics business and implement steps in accordance to that. Marketing strategies of Sony Sony being one of the leading multinational corporations initiates extensive marketing strategies covering different sections and segments of the society. Sony electronics follow various distinctive and innovative marketing approaches in order to cater to more numbers of customers. In terms of the Porters generic strategies, Sony follows cost leadership and differentiation strategy rather than the focus strategy (Arnett and Wittmann 2014). This is mainly due to the reason that, the products of Sony covers both the higher end and mass market customers. Thus, economies of scale enable them to maintain the cost leadership along with providing multiple innovative and advanced features in their products to create the distinctive approach in the market. They also initiate the sponsorship of various sporting events such as sponsoring the FIFA world cup of 2010 and 2014. This helps them to attract and cover more numbers of customers at one go along with enhancing the brand identity around the world. They also have separate advertising campaigns for their products and they all are designed according to the preference and cultural pattern of the target market (Turco 2015). Identification of the target market As earlier discussed, Sony is having huge variety of products and covers different customer segments at different income sets and ages. Thus, the primary target market for Sony will also be huge ranging among different customer segments (Cross, Belich and Rudelius 2015). However, segmentation of the market comprise of different aspects. The following sections will analyze the primary target market of Sony in terms of different aspects. Demographics In terms of the demographic segmentation, the primary target market for Sony is the age group between 18 to 50 years of age. The target age group is huge due to the reason that, the mobile and music products will target the lower age groups. On the other hand, products such as televisions will attract the higher age group (Hamka et al. 2014). In terms of the income segments, the target market of Sony is the middle and higher class population. This is due to the reason that, they are having niche and higher end products targeted for the higher end customers. On the other hand, their mass market products will be affordable for the middle class customers. In terms of the family size, the primary target market for Sony will be everyone ranging from single individual to family man. Home music systems will target the family man and portable music system will cater to the single individuals. Psychographics In terms of the psychographic segmentation, the primary target market of Sony is the active and socially aware people. This is due to the reason that, the updated products being introduced by them in the market will attract these sections only rather than the traditionalists and conservatives (Gunter and Furnham 2014). However, the conservatives and the traditionalists are also the secondary target market for Sony due to the reason that, Sony is an age old company and there are certain loyal customers for them who are willing the products of Sony only. Behavioral In terms of the buying intentions, the primary target customers for Sony are the tech-savvy customers. This is due to the reason that, tech-savvy people will get attracted by the rapid change in the technology in the electronic products. Conservatives will not be interested to update themselves with the latest technologies (Yao et al. 2014). Moreover, the target customers for will be the quality centric with having the potentiality of heavy usage. The buying decision will be mainly based on benefits such as seamless operation and good after sales service. Recommended secondary target market From the above analysis, the existing target market of Sony is being discussed. However, from the above analysis, it can be concluded that, the age group above 50 and below 65 can be targeted with different product category. This is due to the reason that, in the recent time, customers having age above 50 are attracting more towards the technological products. Moreover, Sony is trailing behind their competitors in their existing target market; this new target segment will create business opportunity for them. Products such as user friendly mobile devices, televisions and home music systems will be the key to target this segment. Existing product mix strategy of Sony Product The products of Sony ranging from the televisions to the mobile devices are designed and loaded with latest technologies in order to the tech-savvy target customers. Moreover, the product range of Sony is being changed according to the current trend in the market. For instance, they introduced walkman series mobile phone when music in the mobile devices are accepted by the customers. Currently, Sony is selling Android powered Smartphone to cater the current trend and requirement of the market (Hsiao 2013). The products are made durable and long lasting in order to fulfill the expectation of the loyal customers and the behavioral aspects of them Price In order to target the middle and higher class customers, all the product categories of Sony are offered in different price segments. For instance, Sony Experia mobile devices are sold in mid price range and higher price range. Pricing is being initiated according to the latest technologies being loaded with the products. This enables them to push the older products by offering lower price. Place The primary target market of Sony is the middle age people and thus, online marketing is equally promoted along with the offline marketing. This helps them to cater to more numbers of customers at one go. The stores are also designed according to the taste and preference pattern of the target customers (Prashar 2013). Thus, initiation of the Omni-channel marketing is helping Sony to target both traditionalists and the tech-savvy customers (Fulgoni 2014). Promotion Promotional activities of Sony involves both online and offline mediums (Zhurkina, Ukhanova and Nikishin 2015). Promoting through offline medium such as sponsoring sporting events and with the help of the electronic media helps to target the largest sections of the target section. Online promotion helps to target the tech-savvy customers and the lower age target market (Hing et al. 2014). Consumer decision making process Brand perception For the contemporary business organizations such as Sony, consumer perception regarding the brand is important for enhancing the future business scenario. There are various modes and process by which, the business organizations tray to create positive perception among the target customers. Sony also initiates different policies in order to create the positive perception for their brands (Zenker and Beckmann 2013). One of the key activities promoted by them is the initiation of the corporate social responsibilities. This helps them to have positive implications on the perception of the customers. The current perception of the customers regarding the brand of Sony is the manufacturer of gaming consoles, mobile devices, music players, televisions and camera with having relatively higher price point compared to their competitors and with having attractive designs. Brand expectation Consumers opting or buying the products of Sony have the motivation for having branded products, which will enhance their social status. In addition, customers are also motivating towards the fact that the products of Sony will be of higher quality and will be durable. Thus, the chance of disputes will be less and the customer service will also be favorable. The anticipated returns for the customers from the Sony products are to have long lasting and durable products with having latest and user friendly features. Consumer decision making process Need recognition Identification of the need for the consumers is generally originated from internal and external sources. Internal sources for need generation for Sony products are the need to have a technologically updated product from an established brand (Maity and Dass 2014). External sources include advertisements of the products and communicating the benefits of using the products to the potential customers (Mortimer and Pressey 2013). Information search The next step involves the search for the information regarding the products in the markets. In the case of the products from Sony, customers can derive the information from online as well as from the offline mediums. Social media is one of the key sources for deriving information for the products. Evaluation of alternatives Information search lead to the identification of a few alternatives (Aruldoss, Lakshmi and Venkatesan 2013). Evaluation of the alternatives is being done by the customers regarding the offered features, price, design and utility. Sony are having huge variants of their products are having higher potential to get selected. Purchase The final decision is the purchasing of the most effective one from the available alternatives (Sallam 2014). The more positive impact of the Sony will be on the customers, the more will be the probability to get selected. Effectiveness of the advertisement of Sony As discussed earlier, Sony is having extensive policy of advertising their products involving different mediums. Advertisement plays the key role of communicating the benefits of the products to the customers. In the case of Sony, distinctive approach and design of the advertisements helps to gain the attention of the customers. Moreover, the approach of the advertisements for Sony is designed according to the local taste and preference pattern of the target market. The approach of the advertisement of Sony is more informative and thus, it helps in maximizing the interest of the customers. Moreover, it is also to be noted that, the advertisement of Sony is customer centric. This is due to the reason that, their advertisement communicates the benefits to be gained by the customers. Another key attribute of the advertisements of Sony is that, they are being designed according to the local taste and cultures of different locations around the world. This helps them to target the customers effectively. On the other hand, the personalization attribute initiated by them in the case of the home gadgets, while they use their global promotional approach for their mobile devices. Recommendations As discussed earlier, customers above the age of 50 should also be targeted. This will help to reduce the dependency on the over competitive existing target market of them. Moreover, the competition is also lower in the older age group. Thus, Sony will have more untapped to grow their business. The product should be made more affordable due to the reason that though Sony is having mass market models, but still they are expensive compared to their competitors. Thus, in order to compete in the market, they need to reduce the price further. In this case, it is being recommended that, Sony should benchmark some of their competitors and offer their products accordingly. If the pricing of their products can be well aligned with the quality being offered by them, then the market opportunity will be high for Sony. Electronic products of Sony are having latest technologies but they always acts as late mover in the market. Thus, their products should be updated with latest technologies more frequently in order to tap the market effectively. In the case of their mobile devices, there are various technologies that are not being used by their competitors but not be them. Thus, Sony should initiate the strategy of early bird in proving new technologies. Sony should have their offline stores in the tier II and tier III cities in order to tap those markets. This will reduce the dependency on the tier I markets. Moreover, major sections of the tier I and tier II cities especially in the developing countries are untapped. Thus, it will be a huge opportunity for Sony. The promotional activities should be aligned with the social media. This will help to change the approach of the promotion according to the determination of the market trend. Moreover, initiation of the social media marketing will also help them to enhance their brand value and loyalty among the customers. Thus, in the current business scenario, it is important for them to maintain the favorable brand image in the market. Conclusion Thus, from the above discussion, it can be concluded that, in the recent time, Sony is facing the issue of increased competition in the market. Thus, the revenue generation of them is rapidly reducing. This report discussed about the existing target market of Sony along with the recommended target market strategies. Customer perception regarding the branding of Sony is also being discussed in this report. Moreover, various recommendations are provided according to the customer purchase behavior of Sony products. Reference Android Authority. (2018).Why is Sony's mobile business in the red?. [online] Available at: https://www.androidauthority.com/sonys-mobile-business-struggles-528720/ [Accessed 9 Jan. 2018]. Arnett, D.B. and Wittmann, C.M., 2014. Improving marketing success: The role of tacit knowledge exchange between sales and marketing.Journal of Business Research,67(3), pp.324-331. Aruldoss, M., Lakshmi, T.M. and Venkatesan, V.P., 2013. A survey on multi criteria decision making methods and its applications.American Journal of Information Systems,1(1), pp.31-43. Cross, J.C., Belich, T.J. and Rudelius, W., 2015. How marketing managers use market segmentation: An exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer, Cham. Du Gay, P., Hall, S., Janes, L., Madsen, A.K., Mackay, H. and Negus, K., 2013.Doing cultural studies: The story of the Sony Walkman. Sage. Fulgoni, G.M., 2014. Omni-Channel Retail Insights and The Consumer's Path-to-Purchase.Journal of Advertising Research,54(4), pp.377-380. Gunter, B. and Furnham, A., 2014.Consumer Profiles (RLE Consumer Behaviour): An Introduction to Psychographics(Vol. 5). Routledge. Hamka, F., Bouwman, H., De Reuver, M. and Kroesen, M., 2014. Mobile customer segmentation based on smartphone measurement.Telematics and Informatics,31(2), pp.220-227. Hing, N., Cherney, L., Blaszczynski, A., Gainsbury, S.M. and Lubman, D.I., 2014. Do advertising and promotions for online gambling increase gambling consumption? An exploratory study.International Gambling Studies,14(3), pp.394-409. Hsiao, K.L., 2013. Android smartphone adoption and intention to pay for mobile internet: Perspectives from software, hardware, design, and value.Library Hi Tech,31(2), pp.216-235. Maity, M. and Dass, M., 2014. Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store.Decision Support Systems,61, pp.34-46. Mortimer, K. and Pressey, A., 2013. Consumer information search and credence services: implications for service providers.Journal of Services Marketing,27(1), pp.49-58. Prashar, A., 2013. Drivers of store choice in an evolving market: An empirical study.International Journal of Advancements in Research Technology,2(8), pp.195-202. Sallam, M.A., 2014. The effects of brand image and brand identification on brand love and purchase decision making: the role of WOM.International Business Research,7(10), p.187. Sony.net. (2018).Sony Global - History. [online] Available at: https://www.sony.net/SonyInfo/CorporateInfo/History/ [Accessed 9 Jan. 2018]. Statista. (2018).Sony sales by business segments 2012-2017 | Statistic. [online] Available at: https://www.statista.com/statistics/297533/sony-sales-worldwide-by-business-segment/ [Accessed 9 Jan. 2018]. Turco, D.M., 2015. The influence of sponsorship on product recall and image among sport spectators. InProceedings of the 1995 World Marketing Congress(pp. 8-12). Springer, Cham. Yao, Z., Sarlin, P., Eklund, T. and Back, B., 2014. Combining visual customer segmentation and response modeling.Neural Computing and Applications,25(1), pp.123-134. Zenker, S. and Beckmann, S.C., 2013. My place is not your placedifferent place brand knowledge by different target groups.Journal of Place Management and Development,6(1), pp.6-17. Zhurkina, L.S., Ukhanova, J.A. and Nikishin, A.F., 2015. Promotional activities in trade and different ways to improve them.Austrian Journal of Humanities and Social Sciences, (5-6), pp.157-158.

Wuthering Heights Essays (530 words) - British Films,

Wuthering Heights Set in England on the Yorkshire Moors in the 19th century, Emily Bront?'s novel Wuthering Heights is the story of lovers who try to withstand the separation of social classes and keep their love alive. The main characters, Catherine Earnshaw and Heathcliff grew up on a middle class English countryside cottage called Wuthering Heights. Heathcliff was the servant and Catherine the daughter of the owner of Wuthering Heights. As children, Heathcliff and Catherine were the best of friends, a friendship which turned to love with the coming of age. Catherine married a man of the upper class society and was forced to end her love affair with Heathcliff. Catherine was happy in her marriage at first but later became overwhelmed with her desire to be with Heathcliff. She was forced to distinguish the difference between her love for Heathcliff and her love for her new life with money. In the end, Catherine Earnshaw?s husband, Edgar Linton, died and Catherine finally realized that money and social class were not as fulfilling as her desire to have passion in her life, a desire which could only be met by Heathcliff. Throughout the book, Catherine tried to discover who she was and what exactly sh e wanted. In chapters 6 and 7, Catherine thought that she had finally discovered who she was and what she wanted. These chapters are the pinnacle of the story. It was the point in the book where the social classes were determined and Catherine?s love for Heathcliff was forced to be supressed. Heathcliff and Catherine were still young and playing together innocently one day. This was before Catherine became a member of the upperclass society and realized that she could not love Heathcliff because of his social class. Heathcliff and Catherine wandered beyond the secure gates of Wuthering Heights to a large estate owned by Edgar Linton called Thrushcross Grange. They spyed through one of the windows and were caught by Linton. Heathcliff managed to escape in time but Catherine injured herself and was taken in by Linton?s servants. Catherine stayed at Thrushcross Grange while Heathcliff return! ed to Wuthering Heights. She stayed at the estate for several weeks being nursed by Linton and his servants. The time she spent with Linton caused her to fall in love with him, causing her to permanently be separated from Heathcliff and the lower class life she used to know. Catherine became so absorbed in her new life that she forgot about Heathcliff and the pain he was feeling, until she realizes that there was something missing in her life. She finally knew that in order for her to become a whole person, she needed to be with her other half, Heathcliff. Although there are many different important messages in this novel, the main value is the changes which occur in and between the characters. It is a love story which deals with the social classes and the supression of true feelings. Wuthering Heights is a tragedy because of what happens when the characters finally discover what was truely meant to be. Wuthering Heights bestowes a moral value onto the reader of discrimination and true heart-break.

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Computer-Mediated Communication - Essay Example Out of hundreds of SNSs, some of the most popular examples of this form of CMC include MySpace, Facebook, and Twitter which have become an integral part of daily practices for people around the world. Basically, the aim of this paper is to contemplate the efficacy and significance of SNSs as they form a very important example of CMC and then apply course concepts like online self-disclosure and disembodiment to them so as to explain how CMC functions or relates with the course concepts through SNSs. As mentioned above, SNSs support a variety of public interests and service like information sharing and networking as a result of which CMC has been made a lot easier on many levels. While some of such sites cater to a particular group of people who share same cultural or regional background, most sites typically cater to the needs of diverse audiences. In addition to this feature, there exists a difference in the way various information and communication tools are incorporated in differe nt sites as all SNSs do not offer the facility of online blogging or instant video/image sharing. One of the most interesting features of this example of CMC is that not only people who are already connected outside the computer world can take advantage of the facilities offered by such sites, but strangers are also facilitated a lot as most sites support them much in connecting easily based on similar set of interests and shared political, racial, or education views (Boyd and Ellison). Though SNSs imply the concept of networking hugely yet researchers suggest that this alone could not be considered as a solo feature which helps differentiating SNSs from other mediums of CMC like blogs and social support sites. This is because networking is neither the sole service nor the sole purpose of most of such sites rather educational and business purposes also remain significant. Though a lot of connections are made between people by this medium of CMC which might not be made otherwise, yet that could not be classified as the sole goal of SNSs. â€Å"What makes social network sites unique is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks† (Boyd and Ellison). A lot of business deals and transactions are finalized online by using such sites for enhancing communication between parties from opposite ends of the world. Similarly, this forms a great means of CMC also because education is made a lot easier as owing to many lectures offered online by expert teachers, one does not necessarily have to attend colleges on a full-time basis now. Many academic and industry researchers have written a lot in the past years concerning the wide range of academic and social advantages offered by SNSs. These sites are capable of addressing many interests of the public when it comes to communication by using effective and handy communication tools like online blogging, mobile connectivity, an d video/image sharing. In addition to that, there are certain course concepts like online self-disclosure, disembodiment, and privacy management which help much in further understanding the significance of CMC. Anonymity and self-disclosure on weblogs creates much excitement for the bloggers online. This is because people can open up about their

Choosing the Right Cell Phone Essay Example for Free

Choosing the Right Cell Phone Essay Consumer Reports assert â€Å"cell phones are evolving to allow faster texting, Web surfing, GPS navigation, and social networking while keeping up with their day job—voice calling† (Consumer Reports, n.d.). When walking out the door this morning the average person picked up three things; a wallet or purse, their car keys, and their cell phone. The cell phone, though often taken for granted has become a form of life support to many. Before just rushing out to purchase the latest and greatest here is what consumers should know before purchasing their next cell phone. Take the time to prepare and review before going out to purchase a phone. Many often take the word of a salesman they do not even know to decide what is best for them or let a commercial convince them of what device and service they should choose. Picking the wrong cell phone and plan can cost a large amount of money. Everyone has probably made a purchase, and then gotten their next bill to find they were totally surprised. To begin the search for the perfect cell phone one should start with what type of phone he or she is looking for. Would a non-flip (candy bar style phone) or a traditional flip phone (clam shell) better suite their needs? Flip phones had been the choice for most throughout the years but candy bar phones are making a come back with touch screens such as Droids and iPhones. If the phone will be spending a lot of time in ones purse or pocket, one may want to consider a flip phone to avoid unnecessarily scratching the screen and random dialing. If one is looking for a PDA and fully functional QWERTY keypad then a candy bar phone would be the best choice. One should also decide if he or she prefers a touch screen, a standard keyboard, or a QWERTY keyboard when making the decision on they style of phone that is best for them. After deciding the style of phone next one should consider what technology they need in a phone. Do they need text, Internet, e-mail, GPS navigation, walkie-talkie, apps, international service, or just voice calling? There are so many options and possibilities that can make one feel overwhelmed during this process. This can be avoided by doing the proper research ahead of time. The fast pace of today makes email on the go a necessity for most. If needing e-mail one should not pick a phone that is not Internet ready, and may want to consider a full QWERTY keyboard for faster composing of e-mails. Another feature available is walkie-talkie if this is something that was of interest; he or she would want to make sure that is a feature the phone offers. The majority of phones can call out internationally, but if one needs to use the phone abroad he or she would want to check to make sure the phone is world compatible. If voice calling is all one needs it does not make much sense to buy a phone with all the extra bells and whistles. If apps are needed, one might choose an Android or an iPhone because these phones offer the largest selection of apps available. In figure 1.A, based on the latest and greatest technology out today, here is a list of the top three mobile phones. All three of these phones have full access to the Android Market, and are the same in price with a qualified upgrade or new customer pricing. Now that one has decided on the style of phone and what features are needed he or she will make one of the most important decisions in this process. Before deciding on a specific phone one must choose a network. In the past it was easier to choose a network/provider because only one company generally covered a certain area. Providers now have nation-wide networks, and the major companies Sprint, ATT, T-Mobile and Verizon cover almost all areas; making this decision a challenging one. When choosing the right service one should take advantage of the 30-day trial offers that most providers offer to new customers. With taking advantage of the trial one can use the phone in areas he or she would normally be in to make sure service is sufficient. This gives them the ability to make sure it will work in their home, office and see if there are any dead spots in their area. This will allow them to determine if this service provider will be beneficial for their needs before being held to a two and with some providers a three-year commitment. The 30-day trial also pertains to equipment, so if one is not happy with the phone he or she can take it back and try a different model. Say if they thought they could access Facebook, then during the trial realized the phone they have did not support web; it could be exchanged. Perhaps if camera was a big factor on deciding their phone, but when they take pictures they come out fuzzy and not clear; the 30-day trial gives them the freedom to change their mind. Once all these decisions have been made one must then choose his or her calling plan. When choosing a phone plan there are many factors to consider. How many minutes are very important. Chicago Tribune states â€Å"to figure how much talk time you will need, count the minutes you spend on your current phone in a typical month, then add 25 percent to 50 percent as a buffer to avoid hefty overage fees† (Choosing the right cell, 2007). Cell phone providers offer additional services for a set monthly cost. Without the correct information and consideration of what he or she may be using the phone for one could pay a per use fee for additional features he or she failed to have added. If text messaging is something that maybe used, it is far more cost effective to pay $15 per month; rather than $.20 per single text. With data there is also a pay per use charge of $.03 per kilobyte or a monthly data package ranging from $15 to $30. A data package is something that will be needed if one wants to use email, social networking, picture services, apps, and GPS navigation from the phone. Figure 2.A is a chart of some of the main things people are doing on their mobile phones. If the consumer plans to be using any of these features he or she would want to make sure they have the correct plan and features to avoid high bills.

Leonardo Da Vinci Essay -- Painter Artist Biographies Essays

Leonardo Da Vinci A Renaissance man in Renaissance times, Leonardo Da Vinci frequently defied a simple description. As a scientist, inventor, artist, and so much more, Leonardo Da Vinci’s works continue to impact our lives even now. Born on April 15th, 1452 in Anchiano (now a part of Italy), Leonardo came into a world on the brink of change. The Italian renaissance was sweeping through the peninsula during Da Vinci’s lifetime and he would soon come to be one of its foremost figures. While there is not a great deal known about Leonardo’s early life, it does not seem atypical from that of a normal boy born into a fairly wealthy family during that time period. Born of a notary named Ser Piero and a peasant woman named Catarina, Da Vinci was an illegitimate child. However, at age five, he moved from his birthplace to Vinci, which is in the Tuscany region of Italy, to live with his father. While there, Leonardo began his formal education. Beginning with reading, writing, and arithmetic, Da Vinci excelled at his studies and soon moved on to an apprenticeship with a man named Andrea del Verrocchio in 1466. Verrocchio, a Florentine artist, was known for his works in several different fields of art. He practiced sculpture, painting, and also worked with gold and bronze. Leonardo continued under the tutelage of Verrocchio for several years, studying these different types of art. In 1472, Leonardo had completed his apprenticeship and had his name entered into the Florentine book of painters, which signified that he had officially joined the ranks of the Painters’ Guild. Though he had completed his apprenticeship with Verrocchio and joined the Painters’ Guild, he did not yet leave his master’s house. Leonardo’s artistic talents... ...ve are told to people from all walks of life. His very unique life and his many accomplishments serve as an inspiration to painters, scientists, doctors, inventors, and anyone else who wants to push the boundaries of art and education. Being such a visionary figure in history has also made Da Vinci the focus of many stories and movies from The Da Vinci Code regarding his artworks and his backwards writing, to Mona Lisa Smile a movie about art appreciation centering on the much discussed smile in his most famous portrait. Works Cited Kausal, Martin. "Leonardo da Vinci, 1452-1519." http://www.kausal.com/leonardo/index.html. 21 Jan 2005. O'Connor, J.J., E. F. Robertson. "Leonardo." http://www-groups.dcs.st-and.ac.uk/~history/Mathematicians/Leonardo.html. 21 Jan 2005. Boston Museum of Science. "Leonardo da Vinci." http://www.mos.org/leonardo/. 21 Jan 2005.

Pharmasim Preliminary Market Strategy Essay

Allstar Brands’ over-the-counter cold and allergy remedy Allround will continue to be the market leader among OTC cold medicines and continue to increase its stock price over the next decade in order to remain not only competitive, but the premier stock choice among competitors in the OTC cold and allergy remedy market. To further grow the Allround product it is essential to build upon the current strengths of the brand, but also seek additional areas for opportunity and growth. These goals will be accomplished by evaluating competitors entering the OTC cold and allergy remedy market and through careful planning and execution to enhance our current product to meet the desires and needs of consumers. Allstar Brands’ Allround product holds a strong position in the over-the-counter cold and allergy remedy market by being the market share leader, but there is no guarantee this trend will continue. Allround recognizes the need to continue to diversify and reformulate its current product line in order to remain competitive in light of an influx of competition. Allround competes in one of four product categories in the OTC market with no emphasis in the cough, allergy, or nasal categories. We will be better enabled to meet the desires and needs wanted most by consumers by enhancing the current Allround product line. Allstar Brands’ Allround product has been a profitable brand with manufacturer sales of over $355 million in its most recent period. To further increase sales it is crucial to ensure the Allround brand is being sought by all consumers in the OTC cold and allergy remedy market. Recent surveys show the Allround brand did not receive the best shelf space placement and this is a great concern to the future of the brand. It is important Allround reallocates its resources appropriately to maximize the efficiency of our channels of distribution in order to promote our brand to its fullest potential. Allround’s brand effectiveness and high recognition have allowed it to be among the price leaders in the OTC cold and allergy remedy market. This current trend is a great concern to the management team at the OCM group of Allstar Brands. In order to remain competitive Allround must closely monitor all pricing aspects associated with manufacturing and selling the brand. To ensure Allround can maintain a price leadership role in the market it must continually adjust its pricing tactics to better suit its consumers in periods of growth and decline. Allround’s success depends on the consumers who buy its product. To ensure consumers are purchasing our product Allround must offer the greatest value. By promoting our product to the appropriate demographics we can develop more sales and grow our customer base. Allround brand recognizes the need to promote its product through all types of mediums including coupons, point-of-purchase vehicles, and trial-size packages in order to maintain customer loyalty. If Allstar Brands is able to understand its customers on a more intimate basis then it can better provide for desires and needs sought by those purchasing medicine in the OTC cold and allergy remedy market. Situation Analysis The following is a situational analysis of all pertinent aspects of the current state of the market and of the Allround product. Using the â€Å"5 Cs† we have developed an overview of the current situation and hope to present it in a clear and concise manner. This covers the current external factors, major competitor factors, projected customer’s information, fellow distributor’s and retailer’s factors, and current company outlook. -Context: External factors -Collaborators: Who are we using to promote our product, and how do we motivate them? WhoWhyMotivate PharmacistsCustomers value and trust the opinions of pharmacistsMarket that boosting the sales of Allround will also boost drugstores sales Chain DrugstoresStatisticaly a high volume of sales come from thesePromoting this product will boost sales and garner more customers for both Allround and the drugstore Grocery StoresStatisticaly a high volume of sales come from theseConvince that this is the best OTC cold medicine and that stocking this will increase store sales DoctorsDoctors could recommend product to patientsDistribute samples to local doctors to encourage recommendations to patients -Company: Goal? Strengths and weaknesses? GoalsMetricsStrengthsWeaknesses Increase Stock Price10% increase per yearBrand awareness, market share, product quality, high potential growthUnacceptable budget allocation Increase Company Net Income10% increase per yearHigh income, high price, brand awarenessWeak portfolio Increase Company Annual Net Income~$74MBrand awareness, company growth, inelastic pricingSales coverage, Unused R&D capacity Increase Company Utilization~93%#1 product in market, new product line and reformulation optionsAlcohol additive in current formula, budget Increase Shelf Space Rank#1 product in retailBrand awarenessSales coverage and promotion, diluted advertising plan, budget constraints Target Market: The Allround initial marketing plan will be focused on four core groups. The four groups include empty nesters, mature families, singles, and retirees. The main marketing focus will be on singles and empty nesters, as those are our core customers. Singles and empty nesters is Allround’s primary demographic. These 2 groups are the perfect candidates due to their age. Young singles are defined as young adults living alone; Allround was made for fast relief for adults. Young singles, being largely independent, require fast and effective relief from cold symptoms. Empty nesters are classified as older people whose households are now empty. Mature families are also a large group of interest. Mature families usually have older children and are less cautious of the side effects on a teen. The parents of the household are also usually middle aged and still in the workforce, this is a perfect demographic for a fast relief cold medicine. Retired is an important, but already established, market for Allround. Due to this fact the company should focus less advertising on retirees. People past the point of retirement have already been largely exposed to the product. The chance of acquiring new customers from this demographic is low, and the advertising opportunity is past its prime. The marketing team has decided against advertising to young families, at least for the moment. Young families are especially concerned with side effects of medicine. Many families with young children won’t be as interested in adult cold medicines. Therefore, advertising efforts should be focused elsewhere. Allround should look into developing a child’s cold medicine in the future; bundle that with the original formula and market it to young families. Recommendations: Our recommendations are focused on the initial four major company expressed at the beginning of this report. First we will discuss how to improve our product, and by extension customer satisfaction, as well as possible new product lines. Second, we will focus on product placement and improving distribution channels. Third, we discuss possible pricing options and contingencies. Finally, promotion plans and increasing our circulation through major markets. The Allround product is a well recommended and widely trusted OTC cold and allergy medication. To maintain this image we need to further show our customers that we are listening. A major issue with current customers is the alcohol content, and resulting side effects, of the current Allround formula. To improve Allround’s image even further we must reformulate the current product to rid it of alcohol while still maintaining its effectiveness. Customers have also expressed interest in chest decongestant; by again reformulating the product we can add expectorant to further the overall quality of cold symptom relief. A final possibility would be to explore new product line options, such as an improved Allround product or a child’s cold medicine, to diversify the company and reach more markets. Allround has a very high shelf stock, however due to a large number of new competitors this number is decreasing. The first recommendation regarding placement of the product would be to increase the number of detailers to increase support of wholesalers and merchandisers; it is recommended that the number of initial detailers be at least doubled. Secondly, support must be shown for independent drugstores, therefore it is advised that the company allocate more of its sales force to that resource. Finally, more advertising and trial promotions need to be focused on chain drugstores and grocery stores. Allround has consistently been one of the higher priced OTC cold and allergy medicines, justified by its proven quality. Price is more mercurial than other factors in marketing; pricing must be determined on a yearly basis. Inflation rate and marketing forecast must be closely monitored to determine the companie’s actions regarding price. If the market outlook is favorable then price increase should match that of inflation rate; if the market outlook is not favorable the price increase must stay below inflation rate. Following this plan should ensure sales will follow a steady or upward trend, minimizing loss. Allround tries, and largely succeeds, at being a household name. To ensure this stays true promotion must be increased to compete with the influx of competition into the market, to do this we go back to reformulating the product. Due to Allrounds alcohol content, and subsequent side effects, doctors are more apt to recommend competitors with alcohol-free products. Removing the alcohol content would go great lengths in increasing doctor and pharmacist recommendations. More focus needs to be placed on trial promotions, while couponing should stay the same for the base product. Promotion funds need to be more targeted toward our major retailers, chain drug stores and grocery stores, as these largely use circulars and other promotional strategies.

Career And Leadership Goals Becoming A Building...

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