Choosing the Right Cell Phone Essay Example for Free

Choosing the Right Cell Phone Essay Consumer Reports assert â€Å"cell phones are evolving to allow faster texting, Web surfing, GPS navigation, and social networking while keeping up with their day job—voice calling† (Consumer Reports, n.d.). When walking out the door this morning the average person picked up three things; a wallet or purse, their car keys, and their cell phone. The cell phone, though often taken for granted has become a form of life support to many. Before just rushing out to purchase the latest and greatest here is what consumers should know before purchasing their next cell phone. Take the time to prepare and review before going out to purchase a phone. Many often take the word of a salesman they do not even know to decide what is best for them or let a commercial convince them of what device and service they should choose. Picking the wrong cell phone and plan can cost a large amount of money. Everyone has probably made a purchase, and then gotten their next bill to find they were totally surprised. To begin the search for the perfect cell phone one should start with what type of phone he or she is looking for. Would a non-flip (candy bar style phone) or a traditional flip phone (clam shell) better suite their needs? Flip phones had been the choice for most throughout the years but candy bar phones are making a come back with touch screens such as Droids and iPhones. If the phone will be spending a lot of time in ones purse or pocket, one may want to consider a flip phone to avoid unnecessarily scratching the screen and random dialing. If one is looking for a PDA and fully functional QWERTY keypad then a candy bar phone would be the best choice. One should also decide if he or she prefers a touch screen, a standard keyboard, or a QWERTY keyboard when making the decision on they style of phone that is best for them. After deciding the style of phone next one should consider what technology they need in a phone. Do they need text, Internet, e-mail, GPS navigation, walkie-talkie, apps, international service, or just voice calling? There are so many options and possibilities that can make one feel overwhelmed during this process. This can be avoided by doing the proper research ahead of time. The fast pace of today makes email on the go a necessity for most. If needing e-mail one should not pick a phone that is not Internet ready, and may want to consider a full QWERTY keyboard for faster composing of e-mails. Another feature available is walkie-talkie if this is something that was of interest; he or she would want to make sure that is a feature the phone offers. The majority of phones can call out internationally, but if one needs to use the phone abroad he or she would want to check to make sure the phone is world compatible. If voice calling is all one needs it does not make much sense to buy a phone with all the extra bells and whistles. If apps are needed, one might choose an Android or an iPhone because these phones offer the largest selection of apps available. In figure 1.A, based on the latest and greatest technology out today, here is a list of the top three mobile phones. All three of these phones have full access to the Android Market, and are the same in price with a qualified upgrade or new customer pricing. Now that one has decided on the style of phone and what features are needed he or she will make one of the most important decisions in this process. Before deciding on a specific phone one must choose a network. In the past it was easier to choose a network/provider because only one company generally covered a certain area. Providers now have nation-wide networks, and the major companies Sprint, ATT, T-Mobile and Verizon cover almost all areas; making this decision a challenging one. When choosing the right service one should take advantage of the 30-day trial offers that most providers offer to new customers. With taking advantage of the trial one can use the phone in areas he or she would normally be in to make sure service is sufficient. This gives them the ability to make sure it will work in their home, office and see if there are any dead spots in their area. This will allow them to determine if this service provider will be beneficial for their needs before being held to a two and with some providers a three-year commitment. The 30-day trial also pertains to equipment, so if one is not happy with the phone he or she can take it back and try a different model. Say if they thought they could access Facebook, then during the trial realized the phone they have did not support web; it could be exchanged. Perhaps if camera was a big factor on deciding their phone, but when they take pictures they come out fuzzy and not clear; the 30-day trial gives them the freedom to change their mind. Once all these decisions have been made one must then choose his or her calling plan. When choosing a phone plan there are many factors to consider. How many minutes are very important. Chicago Tribune states â€Å"to figure how much talk time you will need, count the minutes you spend on your current phone in a typical month, then add 25 percent to 50 percent as a buffer to avoid hefty overage fees† (Choosing the right cell, 2007). Cell phone providers offer additional services for a set monthly cost. Without the correct information and consideration of what he or she may be using the phone for one could pay a per use fee for additional features he or she failed to have added. If text messaging is something that maybe used, it is far more cost effective to pay $15 per month; rather than $.20 per single text. With data there is also a pay per use charge of $.03 per kilobyte or a monthly data package ranging from $15 to $30. A data package is something that will be needed if one wants to use email, social networking, picture services, apps, and GPS navigation from the phone. Figure 2.A is a chart of some of the main things people are doing on their mobile phones. If the consumer plans to be using any of these features he or she would want to make sure they have the correct plan and features to avoid high bills.

Leonardo Da Vinci Essay -- Painter Artist Biographies Essays

Leonardo Da Vinci A Renaissance man in Renaissance times, Leonardo Da Vinci frequently defied a simple description. As a scientist, inventor, artist, and so much more, Leonardo Da Vinci’s works continue to impact our lives even now. Born on April 15th, 1452 in Anchiano (now a part of Italy), Leonardo came into a world on the brink of change. The Italian renaissance was sweeping through the peninsula during Da Vinci’s lifetime and he would soon come to be one of its foremost figures. While there is not a great deal known about Leonardo’s early life, it does not seem atypical from that of a normal boy born into a fairly wealthy family during that time period. Born of a notary named Ser Piero and a peasant woman named Catarina, Da Vinci was an illegitimate child. However, at age five, he moved from his birthplace to Vinci, which is in the Tuscany region of Italy, to live with his father. While there, Leonardo began his formal education. Beginning with reading, writing, and arithmetic, Da Vinci excelled at his studies and soon moved on to an apprenticeship with a man named Andrea del Verrocchio in 1466. Verrocchio, a Florentine artist, was known for his works in several different fields of art. He practiced sculpture, painting, and also worked with gold and bronze. Leonardo continued under the tutelage of Verrocchio for several years, studying these different types of art. In 1472, Leonardo had completed his apprenticeship and had his name entered into the Florentine book of painters, which signified that he had officially joined the ranks of the Painters’ Guild. Though he had completed his apprenticeship with Verrocchio and joined the Painters’ Guild, he did not yet leave his master’s house. Leonardo’s artistic talents... ...ve are told to people from all walks of life. His very unique life and his many accomplishments serve as an inspiration to painters, scientists, doctors, inventors, and anyone else who wants to push the boundaries of art and education. Being such a visionary figure in history has also made Da Vinci the focus of many stories and movies from The Da Vinci Code regarding his artworks and his backwards writing, to Mona Lisa Smile a movie about art appreciation centering on the much discussed smile in his most famous portrait. Works Cited Kausal, Martin. "Leonardo da Vinci, 1452-1519." http://www.kausal.com/leonardo/index.html. 21 Jan 2005. O'Connor, J.J., E. F. Robertson. "Leonardo." http://www-groups.dcs.st-and.ac.uk/~history/Mathematicians/Leonardo.html. 21 Jan 2005. Boston Museum of Science. "Leonardo da Vinci." http://www.mos.org/leonardo/. 21 Jan 2005.

Pharmasim Preliminary Market Strategy Essay

Allstar Brands’ over-the-counter cold and allergy remedy Allround will continue to be the market leader among OTC cold medicines and continue to increase its stock price over the next decade in order to remain not only competitive, but the premier stock choice among competitors in the OTC cold and allergy remedy market. To further grow the Allround product it is essential to build upon the current strengths of the brand, but also seek additional areas for opportunity and growth. These goals will be accomplished by evaluating competitors entering the OTC cold and allergy remedy market and through careful planning and execution to enhance our current product to meet the desires and needs of consumers. Allstar Brands’ Allround product holds a strong position in the over-the-counter cold and allergy remedy market by being the market share leader, but there is no guarantee this trend will continue. Allround recognizes the need to continue to diversify and reformulate its current product line in order to remain competitive in light of an influx of competition. Allround competes in one of four product categories in the OTC market with no emphasis in the cough, allergy, or nasal categories. We will be better enabled to meet the desires and needs wanted most by consumers by enhancing the current Allround product line. Allstar Brands’ Allround product has been a profitable brand with manufacturer sales of over $355 million in its most recent period. To further increase sales it is crucial to ensure the Allround brand is being sought by all consumers in the OTC cold and allergy remedy market. Recent surveys show the Allround brand did not receive the best shelf space placement and this is a great concern to the future of the brand. It is important Allround reallocates its resources appropriately to maximize the efficiency of our channels of distribution in order to promote our brand to its fullest potential. Allround’s brand effectiveness and high recognition have allowed it to be among the price leaders in the OTC cold and allergy remedy market. This current trend is a great concern to the management team at the OCM group of Allstar Brands. In order to remain competitive Allround must closely monitor all pricing aspects associated with manufacturing and selling the brand. To ensure Allround can maintain a price leadership role in the market it must continually adjust its pricing tactics to better suit its consumers in periods of growth and decline. Allround’s success depends on the consumers who buy its product. To ensure consumers are purchasing our product Allround must offer the greatest value. By promoting our product to the appropriate demographics we can develop more sales and grow our customer base. Allround brand recognizes the need to promote its product through all types of mediums including coupons, point-of-purchase vehicles, and trial-size packages in order to maintain customer loyalty. If Allstar Brands is able to understand its customers on a more intimate basis then it can better provide for desires and needs sought by those purchasing medicine in the OTC cold and allergy remedy market. Situation Analysis The following is a situational analysis of all pertinent aspects of the current state of the market and of the Allround product. Using the â€Å"5 Cs† we have developed an overview of the current situation and hope to present it in a clear and concise manner. This covers the current external factors, major competitor factors, projected customer’s information, fellow distributor’s and retailer’s factors, and current company outlook. -Context: External factors -Collaborators: Who are we using to promote our product, and how do we motivate them? WhoWhyMotivate PharmacistsCustomers value and trust the opinions of pharmacistsMarket that boosting the sales of Allround will also boost drugstores sales Chain DrugstoresStatisticaly a high volume of sales come from thesePromoting this product will boost sales and garner more customers for both Allround and the drugstore Grocery StoresStatisticaly a high volume of sales come from theseConvince that this is the best OTC cold medicine and that stocking this will increase store sales DoctorsDoctors could recommend product to patientsDistribute samples to local doctors to encourage recommendations to patients -Company: Goal? Strengths and weaknesses? GoalsMetricsStrengthsWeaknesses Increase Stock Price10% increase per yearBrand awareness, market share, product quality, high potential growthUnacceptable budget allocation Increase Company Net Income10% increase per yearHigh income, high price, brand awarenessWeak portfolio Increase Company Annual Net Income~$74MBrand awareness, company growth, inelastic pricingSales coverage, Unused R&D capacity Increase Company Utilization~93%#1 product in market, new product line and reformulation optionsAlcohol additive in current formula, budget Increase Shelf Space Rank#1 product in retailBrand awarenessSales coverage and promotion, diluted advertising plan, budget constraints Target Market: The Allround initial marketing plan will be focused on four core groups. The four groups include empty nesters, mature families, singles, and retirees. The main marketing focus will be on singles and empty nesters, as those are our core customers. Singles and empty nesters is Allround’s primary demographic. These 2 groups are the perfect candidates due to their age. Young singles are defined as young adults living alone; Allround was made for fast relief for adults. Young singles, being largely independent, require fast and effective relief from cold symptoms. Empty nesters are classified as older people whose households are now empty. Mature families are also a large group of interest. Mature families usually have older children and are less cautious of the side effects on a teen. The parents of the household are also usually middle aged and still in the workforce, this is a perfect demographic for a fast relief cold medicine. Retired is an important, but already established, market for Allround. Due to this fact the company should focus less advertising on retirees. People past the point of retirement have already been largely exposed to the product. The chance of acquiring new customers from this demographic is low, and the advertising opportunity is past its prime. The marketing team has decided against advertising to young families, at least for the moment. Young families are especially concerned with side effects of medicine. Many families with young children won’t be as interested in adult cold medicines. Therefore, advertising efforts should be focused elsewhere. Allround should look into developing a child’s cold medicine in the future; bundle that with the original formula and market it to young families. Recommendations: Our recommendations are focused on the initial four major company expressed at the beginning of this report. First we will discuss how to improve our product, and by extension customer satisfaction, as well as possible new product lines. Second, we will focus on product placement and improving distribution channels. Third, we discuss possible pricing options and contingencies. Finally, promotion plans and increasing our circulation through major markets. The Allround product is a well recommended and widely trusted OTC cold and allergy medication. To maintain this image we need to further show our customers that we are listening. A major issue with current customers is the alcohol content, and resulting side effects, of the current Allround formula. To improve Allround’s image even further we must reformulate the current product to rid it of alcohol while still maintaining its effectiveness. Customers have also expressed interest in chest decongestant; by again reformulating the product we can add expectorant to further the overall quality of cold symptom relief. A final possibility would be to explore new product line options, such as an improved Allround product or a child’s cold medicine, to diversify the company and reach more markets. Allround has a very high shelf stock, however due to a large number of new competitors this number is decreasing. The first recommendation regarding placement of the product would be to increase the number of detailers to increase support of wholesalers and merchandisers; it is recommended that the number of initial detailers be at least doubled. Secondly, support must be shown for independent drugstores, therefore it is advised that the company allocate more of its sales force to that resource. Finally, more advertising and trial promotions need to be focused on chain drugstores and grocery stores. Allround has consistently been one of the higher priced OTC cold and allergy medicines, justified by its proven quality. Price is more mercurial than other factors in marketing; pricing must be determined on a yearly basis. Inflation rate and marketing forecast must be closely monitored to determine the companie’s actions regarding price. If the market outlook is favorable then price increase should match that of inflation rate; if the market outlook is not favorable the price increase must stay below inflation rate. Following this plan should ensure sales will follow a steady or upward trend, minimizing loss. Allround tries, and largely succeeds, at being a household name. To ensure this stays true promotion must be increased to compete with the influx of competition into the market, to do this we go back to reformulating the product. Due to Allrounds alcohol content, and subsequent side effects, doctors are more apt to recommend competitors with alcohol-free products. Removing the alcohol content would go great lengths in increasing doctor and pharmacist recommendations. More focus needs to be placed on trial promotions, while couponing should stay the same for the base product. Promotion funds need to be more targeted toward our major retailers, chain drug stores and grocery stores, as these largely use circulars and other promotional strategies.

Career And Leadership Goals Becoming A Building...

Career and Leadership Goals The ultimate career position I am pursuing is to become a Building Principal. When I first started teaching, being a principal was not something that I desired to be. I loved watching the â€Å"light bulb† go off for students that finally got it. I also loved changing the lives of those that was entrusted in my care while at school. I have always believed being a principal was a huge responsibility. Its takes a special person to take time out of their life to do the work that is necessary to become a principal; be responsible for helping to change so many precious lives by making sure the students get the best education possible to be productive members in society. After many years in the classroom and several as a facilitator, there were many situations that I have observed and or been a part of that did not make me happy I found myself saying what I would have said or done if I was the principal of the school. My heart began to break for tho se students that were in classes with teachers that did not seem to really care about whether or not the students actually got it but more so doing the bare minimum to say that the skill had been taught. I saw children struggle. I saw children and parents with hurt feelings and then angered by the way a teacher had treated or talked to them. I even saw some teachers that just did not care. I wanted that to change. For years I put off going back to school. I got my Masters in Education right after IShow MoreRelatedCareer And Leadership Goals : Career Goals953 Words   |  4 PagesCareer and Leadership Goals Completing my twenty-sixth year as a building administrator has been the ultimate career position that I have encountered and experienced in my educational endeavors past or present. I began teaching in 1979 at the first grade level and taught for ten years at the elementary level. 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